Preview environment / hikelite-web.pages.dev Native iPhone product, web shell for launch and waitlist
Preview build / design refresh

Native iPhone gear workflow

A backpacking app that feels closer to a field sheet than a spreadsheet.

HikeLite is being built for backpackers who already think in base weight, shoulder-season swaps, and trip-specific loadouts. The core product is native, local-first, and aimed at real gear systems instead of generic inventory software.

  • Closet records with fast manual entry and clean category sorting
  • Pack math that separates base, worn, consumable, and skin-out totals
  • Share output planned intentionally instead of shipping a fake social layer first
Direction Outdoor product brand, not startup filler
Core mode Closet -> Pack -> Share card
Launch model Free core + Pro unlocks
Dev reality Preview site, real app progress

Why it should feel different

Built around actual trail decisions, not a generic project-management UI.

The design target is cleaner, harder, and more gear-native: concise information, visible specs, stronger hierarchy, and fewer soft marketing gestures.

01

Closet that reads like your actual kit

Track shelter, sleep, pack, water, cook, clothing, and the odd edge-case item without flattening everything into one generic table.

  • Manual entry first
  • Weight-aware categories
  • Retired gear stays visible
02

Loadouts that separate what you carry from what you wear

A pack is not just a list. HikeLite splits base, worn, consumables, and skin-out totals so the weight math stays honest.

  • Quantity controls
  • Carry-state tagging
  • Trip shell to real loadout
03

Exports later, but with standards

Public share pages are reserved until the export language is worth shipping. That keeps the product focused on utility first.

  • Reserved pack routes
  • Waitlist + launch site now
  • R4 share polish later

Design stance

Less soft lifestyle page. More technical outdoor product sheet.

The immediate goal for this dev site is credibility. It should look like something built by people who understand pack systems, cottage gear, and why a clean materials-and-specs style feels more honest than a polished SaaS landing page.

Local-first product

Core storage and core logic stay on-device in the native app.

Manual fallback stays first-class

No dependence on cloud AI just to log or plan gear.

Roadmap is visible

The site can admit what is live now, what is next, and what is still intentionally deferred.

Dev preview Trip card / Art Loeb overnight

1-night mountain loop

Cold rain edge

  • Shelter DCF tarp + stakes
  • Sleep Quilt + pad + bivy add-on
  • Cook 550 ml pot + canister + spoon
  • Layers Fleece, rain shell, sleep socks

Release path

What the dev site is pointing at.

The point is not to pretend everything is done. It is to show a credible product arc with the right tone and a cleaner visual system while the native app keeps moving.

R2

Closet + conversation

Closet, units, manual fallback, and Apple Intelligence handling.

R3

Pack builder

Saved packs, better loadout flow, suggested packs, and shakedown logic.

R4

Share + polish

Pack cards, trip retros, reviews, and public web export once the format is ready.

R5

Monetization + launch

StoreKit subscriptions, entitlement polish, launch prep, and public release systems.

Early interest

Want the first real launch notes instead of another placeholder landing page?

The waitlist is the real intake path for launch timing, TestFlight interest, and early product updates.

Join the waitlist